Baijiu Appraiser Training to Give a Spur to the Alcohol Industry
Attended the program were the well-known experts who were also involved in training the participants. The experts include: Wang Yancai, Vice Chairman of the World Alcohol Beverage Alliance and Honorary Chairman of China Alcohol Drinks Association; Chen Zeming, President of Guizhou (China) Alcohol Drinks Association; Ji Keliang, former Chairman of Moutai Group, Chief Expert of Guizhou Alcohol Drinks Association, master of baijiu, celebrated brewer and inheritor of national intangible cultural heritage; Zhang Zongjie, President of the Association for Liquor and Spirits Circulation of Xiamen City; Peng Yin, national-level liquor judge, senior engineer of Moutai-flavor (Jiang-flavor) baijiu, chief blender; as well as the training leader Chen Lin and others. Guizhou (China) Alcohol Drinks Association issued the “Certificate of Competency for Baijiu Appraiser Training” to the participants who have achieved good performance after the program.
The training was centered on industrial development and provided professional courses for the participants, covering topics like “The Culture of Moutai”, “Identification of Moutai”, “Brewing Processes of Moutai-flavor Liquor”, “Practical Guidance and Exercises for the Identification of Aged Baijiu”, “On the Collection, Selection and the Quality and Value of Baijiu, illustrated through products such as ‘Luzhou Lao Jiao’, ‘Dong Jiu’, ‘Lang Jiu’ and other liquors”, “On the Twelve Flavor Types of Baijiu in China and Investment Trends”, “The Making and Blending of Chinese Baijiu” and other courses. The training allowed the participants to gain a thorough understanding of baijiu in a short time.
Amid the training, the experts were not only aiming to teach the participants knowledge, they also brought to the class the real aged baijiu collections and make comparisons to the “fake ones (ones not aged enough or suitable for collecting)”, so as to enable the students to see the differences themselves.
To encourage more wine lovers around the country to learn, exchange their knowledge culture of baijiu, the training program has been organized in places like Guiyang, Zunyi Moutai Town, Xiamen City and other cities. The training has received sound feedback from the participants after their study and practices.
Frequent interactions and exchanges took place during the class, followed by discussions and sharing after the class. There is also a number of participants expecting more of such trainings, where they say they could learn from experts, and at the same time earn themselves certificates and qualifications, as well as exchange ideas and discuss with other participants, which they deemed as a very rewarding experience.
世界酒业联盟副主席王延才说：世界酒业联盟、贵州省酒业协会是酒行业的服务机构，致力于利用陈年白酒专业的综合优势，发挥制定标准，培训推广，评价审定等职能作用，推动酒业研究科学化、酒业标准国际化、 酒业发展全球化。通过标准的制定和人才的队伍建设，培养一批懂文化、懂名酒、懂品鉴、 懂价值的专业化复合型人才，促进中国酒类产业的健康发展，人才培训是世界酒业联盟和贵州省酒业协会肩负的使命，它不仅是历史的传承沉淀，更是繁荣市场的火种、开启未来的钥匙。
Wang Yancai, Vice Chairman of WABA, said, WABA and Guizhou Alcohol Drinks Association are the service organizations for the wine industry, committed to using the comprehensive advantages of the aged baijiu as a profession to play the role of standard-setting, training and promotion, evaluation and validation, to promote more scientific researches in the industry, globalization of standards and development of the baijiu industry. Through a standardized setting, training and workforce construction, the goal is to train the participants into interdisciplinary talents who understand baijiu and its culture, a good judge of wine, and into talents who is well versed in the value of wine, in an attempt to contribute to a healthy development in the baijiu industry of China. Talent training has become a mission of WABA and Guizhou Alcohol Drinks Association, which is also a heritage from history, a spark to light up a booming market and the key to the future.