China’s Kweichow Moutai Co. has beat Diageo to become the world’s most valuable distiller, according to Bloomberg.
The Baiju-producer has seen its shares surge in the last two years, and on Friday saw its market value reach $71.5 billion. This tops the capitalization of the Johnny Walker producer, beating Diageo into second place at $71.1 billion, the Financial Times reported.The Chinese spirit is primarily sold within China, with the domestic market accounting for around 95% of the spirit’s production. Such is China’s size that Brand Finance’s most recent Spirits 50 report showed baiju accounting for around 37.5% of total global spirits values, versus around 28% for whisky, the FT said.
Baijiu is still the most popular alcoholic drink among Chinese consumers at New Year, according to research e-commerce giant Alibaba, and Kweichow Moutai is the country’s biggest producer of high-end baiju by market value. The partially state- owned partially public traded company shifted eight tonnes worth of Moutai’s Year of the Rooster themed liquor on the first day of its release, according to a report by Wall-street CN. In February, the Chinese liquor company’s projected annual growth rate for 2017 is 22%.