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WABA is planning to establish the first wine pre-inspection and quarantine platform in New...

In order to achieve the concrete implementation of the facilitated customs clearance agreement that was decided on March 29, 2018 by WABA and the...

Innovative Ways to Win the Chinese Wine Market

DIGITAL STRATEGIES FOR WINE BRANDS TO COMPETE  While wine marketing has previously relied on offline techniques such as in-store activity, gifting, wine events and dinners,...

Novel WeChat model opens up Chinese market to Australian wineries

An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings in China has been providing a new avenue for...

Export Report of Wine Australian

Wine Australian released the latest export report at the end of September 2016 which shows that the quantity of Australian wine exported to China...

WABA’S First Overseas Honorary Consular Appointment

The China-based World Alcohol Beverage Alliance (WABA) has just announced its first overseas honorary consular appointment. It is in New Zealand, where Terence (Terry)...

WABA Devotes to Promotion the Development of Alcohol Culture

The development of alcohol industry bears its progress of brewing technology, process, management, and standard, and gradually establishes a unique culture. As the United Nations...

2015 WABA Annual Meeting

2015 World Alcohol Beverage Alliance(WABA) Annual Meeting,which will be held in conjunction with the 5th China (Guizhou) International Alcoholic Beverages Expo at the Guiyang...

Guidelines Released to Further Secure Food Safety

Recently, the guidelines for promoting the healthy development of food industry was jointly issued by National Development and Reform Commission and Ministry of Industry...
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