On the afternoon of November 14, WABA’s 2019 CIIE Road Show—New Zealand Wine Tasting drew a successful close in Guangzhou. Attending the event were more than 200 entrepreneurs, experts, scholars, distributors and suppliers from New Zealand wineries and the Pan Pearl River Delta Area. The event was kicked off with a friendly atmosphere led by the bilingual host.

Raymond, Project Manager of WABA Overseas Businesses, has addressed the Event. He said that 2019 is the Year of Tourism for China and New Zealand, and for decades, both countries have been keeping a productive win-win cooperation and a close trade and economic tie, as well as profound cultural exchanges. The past few years witnessed China becoming the largest trading partner with New Zealand, and its largest market for exports, and the largest source country of tourists and educational consumers.

Next, he introduced the guests presented at the event, including 11 New Zealand wineries: Toi Toi, Soljans Estate, Coopers Creek, Te Mata Estate, Stanley Estates, Judge Rock, Aitkens Folly, Steve Bird, Maimai, Decibel and Kiwi Manuka.

A speaker from Guangdong Genbentang Big Health Industrial Park has given a talk at the Event, he said the event was an integration of wine tasting and traditional Chinese arts, and many wine loving artists, performers and distributors have been invited to the occasion. Amid the event, he read poems to the audience, hoping to explore more opportunities and areas for further exchanges in culture, trade and economy between China and New Zealand.

New Zealand wines have gained a tremendous popularity among the audience and they wished that there could be more chances to experience the good wines and New Zealand Culture.

WABA Secretary General Chen Zemin said that part of the wineries from member states participating in the 2019 CIIE have taken on a road show touring to Shanghai, Guizhou, Guangzhou and others. From its establishment to its world annual meeting, and the hosting and guiding of all kinds of wine exhibitions; with its footsteps from countries all around the world to the CIIE, and with its road shows been launched in cities, provinces in China, WABA is realizing its great goal of connecting the world wine industries by gathering members through events, facilitating businesses through exhibitions, establishing standards through researching, and introducing cultures through exchanges.