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Innovative Ways to Win the Chinese Wine Market

DIGITAL STRATEGIES FOR WINE BRANDS TO COMPETE  While wine marketing has previously relied on offline techniques such as in-store activity, gifting, wine events and dinners,...

Laymau Reveals the Positive Effect of Moderate Drinking’s Against AD and Senile Dementia

In order to understand how bioelectricity, membrane potential, enzyme activity, wine and other factors can influence synaptic transmission, experts have dived into the project by...

Marketing Trends on 2019 China Wine Market

Source from:GMA  Gentlemen Agency The booming Chinese wine market has grown massively in recent years, and with China’s economic growth rate at 7-8% each year, it shows...

Interdisciplinary Research Shows that “Finger Guessing” Trains the Brain  

After a year’s effort in its interdisciplinary research on how finger guessing helps training the brain, the Institute has concluded its preliminary result. Experts have...

A Mini Mental State Examination has found that that playing a finger guessing game...

The World Alcohol Beverage Alliance (WABA) International Wine Industry Research Institute has launched a thorough study to determine if playing Cai Quan, or finger...

WABA, A Home for Global Alcoholic Beverages, Promoting Trade Liberalization

"Co-building platforms for sharing resources to promote efficiency and civilization" is the core development goal of WABA. (In 2018, WABA increased trade with other countries)   To...

China’s wine production, consumption growth highlighted at global congress

  GENEVA - The 42nd World Congress of Vine and Wine began on Monday, with some 500 experts worldwide discussing sustainability in wine production and...

Grand Opening of “WABA Wine Overseas Flagship Store” on JD Worldwide

WABA wine overseas flagship store opened on July 16! From July 16, new and old customers can buy a variety of high-quality imported wines in the...

Novel WeChat model opens up Chinese market to Australian wineries

An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings in China has been providing a new avenue for...
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