The 2020 China (Guizhou) International Alcoholic Beverage Expo (hereinafter referred to as the Expo) was held at the Guiyang International Conference and Exhibition Center from September 9 to 13.
As one of the largest stages for the exchange and cooperation between the domestic and the foreign wine industry, the Expo offered the best booths and platforms, attracting a number of up to 1,184 domestic and foreign businesses to participate online. During the Expo, the investment and trade volume has reached 24.584 billion yuan, in which a contract amount of 17.57 billion yuan were made thought 41 projects at the signing ceremony, and the amount of online investment and trade has reached 3.302 billion yuan and the total offline trade reached 3.712 billion yuan. The Expo has received 52,738 visitors and recorded 13,143,200 online visits.
The Expo has been held for ten years annually from 2011 to 2020, which has developed into an important platform for the global wine industry, economic, trade and investment exchanges over the past decade. In 2015, the Expo was awarded as one of “China’s Top 10 Brand Fairs”. In February, 2017, it was approved by the UFI as a world-class, globally known professional exhibition with Guizhou features and Chinese characteristics.
Under the unprecedent situation of 2020, the Expo has launched both online and offline pathways in order to set up a high-end platform for negotiations, cooperation and exchanges. Online platforms featured imported wines, white wines, grape wines, beers, fruit wines, yellow wines and compound wines and others. Offline platforms featured the Moutai-flavor Liquor Exhibition Area, the Chinese Premium Wine Area, Regional and Provincial Selected Wine Area, the Alcoholic Products Industrial Chain Area, and the Wine and Food Carnival General Exhibition Area.
The Expo has been reported by both national medias, including China News Service (CNS) and over 100 other local medias, with beyond 1300 news reports released via their own client apps and 200 million clicks recorded.
—Wu Qinglong, intern-researcher of WABA International Wine Industry Research Institute
